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● Mone Ventures Career Program

Digital Marketing
Career Program

Build practical digital marketing skills across marketing strategy, SEO, Google Ads, Meta Ads, analytics, automation, e-commerce, funnels and performance marketing.

Course Overview

This Digital Marketing program covers the practical skills required to understand, plan, execute and measure digital marketing campaigns. The course includes marketing fundamentals, branding, social media, search engine optimization, paid advertising, analytics, conversion funnels, landing pages, e-commerce and marketing automation.

Core Digital Marketing Modules

01

Marketing Foundation

  • Understanding the fundamentals of marketing
  • Choosing and understanding a niche
  • Understanding products and customers
  • Marketing strategy fundamentals
02

Branding

  • Developing brand identity
  • Creating a logo and brand assets
  • Building a professional website presence
  • Understanding brand positioning
03

Social Media Marketing

  • Social media strategy
  • Creating social media profiles
  • SEO strategies for social platforms
  • Social media advertising
  • Campaign planning
04

Customer Experience

  • Customer service
  • Customer reviews and feedback
  • Loyalty programs
  • Customer retention strategies
05

Sales & Conversion

  • Optimizing product pages
  • Email marketing
  • Sales funnel implementation
  • Conversion-focused marketing
06

Scale & Marketing Metrics

  • Analyzing marketing data
  • Understanding campaign performance
  • Expanding successful campaigns
  • Exploring new marketing channels

Search Engine Optimization

Technical SEO

  • Website speed optimization
  • Google PageSpeed Insights and GTmetrix
  • Image optimization
  • Code and browser optimization
  • Improving server response time
  • Mobile optimization

Local SEO

  • Local search optimization
  • Google My Business
  • Local directories
  • Local search ranking strategies

Website Audit

  • SEO website audits
  • Identifying technical issues
  • Finding performance problems
  • Using website audit tools

Competitor Research

  • Competitor analysis
  • Competitor keyword research
  • Keyword and backlink research

Google Ads & Paid Marketing

Google Ads

  • Setting up Google Ads campaigns
  • Google Smart Campaigns
  • Campaign duplication
  • Quality Score and relevance
  • Search keyword management
  • Google Ads reporting
  • Campaign performance analysis
  • Advanced campaign optimization
  • Automated rules

Google Tag Manager

  • Conversion tracking
  • Conversion goals
  • Google Ads conversion configuration
  • GTM setup
  • Tags and triggers
  • Debugging conversion tracking

Meta Ads

  • Facebook Ads auction fundamentals
  • Learning phase
  • Competitor analysis
  • Campaign bidding strategy
  • Manual and automated bidding
  • Audience and campaign optimization

Analytics & Automation

Google Analytics 4

  • Setting up GA4
  • GA4 reporting analysis
  • Attribution projects
  • Conversion events
  • Internal traffic filtering
  • Session and engagement configuration

Marketing Automation

  • Automation concepts
  • Zapier workflows
  • Email sequence automation
  • Customer data automation
  • Lead synchronization
  • CRM and spreadsheet automation
  • Event-based follow-up sequences

Funnels & Landing Pages

Sales Funnels

  • Marketing and sales funnels
  • TOFU, MOFU and BOFU
  • Customer journey mapping
  • Buyer personas
  • Messaging strategy
  • Funnel performance metrics
  • KPIs including CPA, CTR and ROAS
  • Funnel teardown and optimization
  • Funnel creation and setup

Media Buying & Landing Pages

  • Introduction to media buying
  • Types of media buying
  • Media buying plan
  • Landing page fundamentals
  • Landing page analysis
  • Creating landing pages

E-Commerce Marketing

WooCommerce

  • WooCommerce store setup
  • Store optimization
  • Payment gateway integration

Shopify

  • Shopify store setup
  • Shopify dashboard
  • Domain setup
  • Payment setup
  • Shipping and delivery settings
  • Razorpay setup
  • Pages and product listings
  • Collections and navigation

Digital Products

  • Selling digital products
  • Dropshipping
  • Print on demand

Tools & Platforms

Google Ads
Google Analytics 4
Google Tag Manager
Meta Ads
Shopify
WooCommerce
Zapier
Google Sheets
Email Marketing
SEO Tools

Performance Marketing

Introduction to Performance Marketing

  • Understanding performance marketing
  • PPC, PPL, PPS and PPE models
  • Performance marketing vs traditional marketing
  • Benefits of performance marketing
  • Metrics and KPIs
  • SEM and social media marketing
  • Affiliate marketing
  • Display advertising
  • Email marketing
  • B2B and B2C performance marketing

Career Areas

Digital Marketing Executive
SEO Specialist
Google Ads Specialist
Social Media Specialist
Content Marketing
Marketing Automation
Performance Marketing
Digital Marketing Manager
E-Commerce Marketing
Affiliate Marketing
Digital Marketing Freelancer
Digital Entrepreneur
The course content is presented as a practical learning path covering digital marketing strategy, SEO, paid advertising, analytics, automation, funnels, e-commerce and performance marketing.
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